EMAIL MARKETING
I design and implement B2B marketing emails as part of an ongoing automation strategy. These emails support specific customer journeys defined by the marketing team, with the goal of increasing engagement and conversion rates.
How?
Brief & Strategy: I collaborate with the marketing team to understand the campaign’s objectives, audience, and messaging.
Design in Figma: I create responsive, high-converting email templates in Figma, following brand guidelines and best UX practices.
Implementation in Salesforce: I build the emails directly in Salesforce Marketing Cloud, making them ready for the marketing lead to integrate into automated journeys.
Testing & QA: I test emails across devices and clients to ensure consistency and deliverability before launch.
For who?
RadioShack
Assets
Email designs in Figma
Responsive HTML email templates
Salesforce-ready email assets
QA checklist and visual previews across major email clients
Tools
Estimated time
N/A
